New Balance is a well-established brand in the shoe and athletic-wear industry, staking out a uniqi8ue place in the market with their domestic production, sustaining focus and emphasis on overall healthy lifestyle. For their retail outlet at Santana Row in San Jose, we worked with natural materials including cedar, organic forms and the iconography of the shoes themselves, including massive lacquered foam soles forming a playful dropped ceiling on the interior, projecting through to become an awning on the exterior.