Long a fixture on the European cade scene, Segafredo recently decided to begin a move into the North American market. For this downtown San Francisco location, one of the first stateside, they partnered with local investors. In our design for the space, we worked with the language of the classic glossy red and black of their fast paced Milan aesthetic, tempering it with natural materials such as a tumbled marble floor. The café has been a huge success, busy with tourists and locals.